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APN to merge local online and print sales

APN to merge local online and print sales
Three years after unbundling its print and online advertising sales, APN is to return to a joint sell to local advertisers. Warren Lee, APN Online’s CEO for Australia and New Zealand, told Mumbrella that while specialised digital staff will continue with national sales to agencies, the move is intended to generate more online spending by smaller [...]

Read more on MumBRELLA

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Tags : local, merge, online, print, sales

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